If you’re creating content for your website’s blog, you know that it is one of your most time-consuming marketing tasks. Coming up with an endless stream of ideas; researching when necessary; writing; finding pictures to use with your text; publishing to your website; promoting the content; and then it all starts again! It just makes sense to get the most you can out of that content by repurposing it in as many ways as possible. Here are some tips to get you started.
- Create an infographic
If your blog post has a lot of facts, it would probably convert well to an infographic. You don’t need a high priced graphic designer to create one! Just pull out the relevant statistics you want to showcase in the infographic and head over to Fiverr.com, or Freelancer.com. Make sure you hire someone that speaks English (assuming you are not bi-lingual) and give thorough instructions. You’ll be amazed at how inexpensively you can get a professional looking infographic! Add it somewhere appropriate on your website for a visual punch.
- Pull quotes for social media posts
Ofcourse you can post a link to your blogs from your social media pages; but it’s more enticing to give your followers a taste of what’s in the blog. Pull some of the most intriguing quotes from your blog and use them as “hooks” to link back to the blog on your website.
- Create a PowerPoint or SlideShare presentation
The hard part is fleshing out an entire article. It’s much easier to condense it down to a series of slides! This is one more way to take text and create a visual presentation. More and more, people prefer videos and slides to reading text heavy articles. Like infographics, these can be placed anywhere on your website where it makes sense. These can do double duty on your LinkedIn profile.
- Create an eBook or “how to” guide
Have you written a lot of blogs that deal with the same topic? Hopefully, they approach the topic from different angles. Perhaps they even follow a logical progression, addressing the topic. All it takes is a little thought about how to tie them together, and voila! You’ve got an eBook, or Guide. This type of content is what we consider “asset” content. It’s meaty enough that someone who has a genuine interest would probably be willing to fill out a short form in order to download. Not only does this stretch the life of your individual blogs, it will add prospects to your email marketing list.
- Repurpose into a case study
If you wrote a blog that details a project, or how your company or product solved a customer’s problem, it’s perfect for a more formally structured case study. The difference between a blog and a case study is the writing style. A blog is more prose style, whereas a case study is shorter, more tightly organized, and reads quickly. You can even add a dedicated page on your website for case studies and make this a standard practice when you write a blog that’s a good fit.
- Combine for a monthly eNewsletter
Depending on how frequently you blog, you may be able to combine several pieces of content to create a regular eNewsletter, sent to your email marketing list. Email marketing services like MailChimp and ConstantContact, among others, make it easy for the novice to create professional looking eNewsletters. Take advantage of one of the most effective forms of online marketing, and make use of all those customer and prospect email addresses!
- Create a podcast
OK, most small business owners would shirk at the thought of producing a podcast; but thanks again to websites like Fiverr, you can hire voice talent to read one of your blog posts and turn it into an engaging podcast. Just make sure the script (blog) you send to the voice talent is relaxed and conversational. Having a podcast (or two) on your website will do a lot to elevate your business to the status of “thought leader”.
You work hard writing content for your website, so make the most of every word by getting creative with repurposing. And if you just don’t have the time for writing blogs – or repurposing – call Inovail for cost effective Internet marketing for the small business owner.